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“Nosleep is full of stories that are endlessly creative and original, even taking popular tropes and turning them on their head at times. That trend led to the controversial term “elevated horror,” which refers to stories in which ordinary situations like an interracial couple’s family dinner or a summer trip to Sweden lead to situations far more disturbing than jump-scares. That growth coincided with increased critical appreciation of the horror genre and its commercial success. Launched in 2010, r/nosleep now has 14.8 million members. “My hopes were that the story would simply be well received by the nosleep community and that maybe those folks would be interested in reading something else from me down the road.” “I definitely did not expect it to turn into this kind of opportunity,” Matt Query said. The adaptation also marks his first creative collaboration with his brother, who is penning the script.
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“My Wife & I Bought a Ranch” was the first series Matt Query ever posted to r/nosleep, though he’s been a forum reader for a decade. Verve repped the Querys, Kliewer, and Ground Control in the negotiations. Matt Query also landed a publishing deal to turn the story into a novel. Less than a week later, the package was the subject of a bidding war Netflix bought it in a seven-figure deal. He first read attorney Matt Query’s r/nosleep series “My Wife & I Bought a Ranch” in July, at the suggestion of Query’s screenwriter brother and Glassgold collaborator Harrison Query. Kliewer is the second r/nosleep discovery this year that Glassgold (“Prospect”) helped turn into a Netflix project. “What these platforms allow for is entry without asking for permission.” It also requires - whether it’s representation and connections or otherwise - steps to even get to those doorsteps,” Glassgold said. “There’s a finite number of publishers out there, there’s a finite number of film studios and TV studios out there.
It’s the same phenomenon that led a viral Twitter thread to be adapted into “ Zola.” Their success is fueled by executives’ appetite for unicorn IP: material that is proven - in this case, through Reddit upvotes and Kliewer’s strong following on the subreddit - but still feels fresh. Kliewer is part of a growing group of writers who find their big breaks through online mediums that largely circumvent traditional industry gatekeepers.
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New Movies: Release Calendar for September 2, Plus Where to Watch the Latest Films The subreddit r/nosleep didn’t just give Kliewer his break it laid the foundation for the career of his dreams. Kliewer said he also made a two book, high-six-figure deal with a major publishing company he’s not saying which one, since it’s yet to be announced.